BUSINESS PLAN

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to succes

2.0 Company
2.1 Company ownership
2.2 Start-up summary
2.3 Company Locations and Facility

3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparation
3.3 Sales Literature
3.4 Fulfillment
3.5 Technology
3.6 Future Products and Services

4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth

4.3 Service Business Analysis
4.3.1 Business Participants
4.3.2 Distributing a Service
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors

5.0 Strategy and Implementation Summary
5.1 SWOT Analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2 Strategy Pyramid
5.3 Value Proportion
5.4 Competitive Edge
5.5 Marketing Strategy
5.5.1 Positioning Statement
5.5.2 Pricing Strategy
5.5.3 Promotion Strategy
5.5.4 Distribution Strategy
5.5.5 Marketing Programs
5.6 Sales Strategy
5.6.1 Sales Forecast
5.6.2 Sales Programs
5.7 Strategic Alliances

6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personnel Plan

7.0 Financial Plan
7.1 Start-up Funding
7.2 Important Assumptions
7.3 Key Financial Indicators
7.4 Break-even Analysis
7.5 Projected Profit and Loss
7.6 Projected Cash Flow
7.7 Projected Balance Sheet
7.8 Business Ratios
7.9 Valuation
7.10 The Investment Offering
7.11 Use of Funds
7.12 Payback (end)